02
Keyword & Search Intent Research
A strong SEO campaign is built on strategic keyword research, but it’s not just about search volume—it’s about user intent. We map out the entire search funnel, categorising keywords into informational, commercial, and transactional to ensure that your content aligns with how users search at different stages of their journey. By analysing high-converting keywords, we focus on search terms that bring qualified traffic and drive meaningful business results. Our approach also includes long-tail keyword analysis, ensuring we capture niche queries with lower competition but high purchase intent. This meticulous attention to search behaviour allows us to craft content that doesn’t just rank but also resonates with your target audience and drives conversions.
03
Industry & Competitor Analysis
To build an effective SEO strategy, we first conduct a comprehensive analysis of your industry and competitors. By evaluating search trends, keyword rankings, and organic performance, we gain a clear picture of the opportunities available in your market. Using SERP analysis, we identify the top-ranking pages in your sector, uncovering the tactics that give them a competitive edge. We also conduct a competitor backlink audit, allowing us to pinpoint high-value link opportunities and develop a tailored off-page SEO strategy. By assessing content strategies used by leading brands, we can benchmark your performance and refine our approach to ensure your site gains maximum visibility.
04
Keyword & Search Intent Research
A strong SEO campaign is built on strategic keyword research, but it’s not just about search volume—it’s about user intent. We map out the entire search funnel, categorising keywords into informational, commercial, and transactional to ensure that your content aligns with how users search at different stages of their journey. By analysing high-converting keywords, we focus on search terms that bring qualified traffic and drive meaningful business results. Our approach also includes long-tail keyword analysis, ensuring we capture niche queries with lower competition but high purchase intent. This meticulous attention to search behaviour allows us to craft content that doesn’t just rank but also resonates with your target audience and drives conversions.
05
Industry & Competitor Analysis
To build an effective SEO strategy, we first conduct a comprehensive analysis of your industry and competitors. By evaluating search trends, keyword rankings, and organic performance, we gain a clear picture of the opportunities available in your market. Using SERP analysis, we identify the top-ranking pages in your sector, uncovering the tactics that give them a competitive edge. We also conduct a competitor backlink audit, allowing us to pinpoint high-value link opportunities and develop a tailored off-page SEO strategy. By assessing content strategies used by leading brands, we can benchmark your performance and refine our approach to ensure your site gains maximum visibility.
06
Keyword & Search Intent Research
A strong SEO campaign is built on strategic keyword research, but it’s not just about search volume—it’s about user intent. We map out the entire search funnel, categorising keywords into informational, commercial, and transactional to ensure that your content aligns with how users search at different stages of their journey. By analysing high-converting keywords, we focus on search terms that bring qualified traffic and drive meaningful business results. Our approach also includes long-tail keyword analysis, ensuring we capture niche queries with lower competition but high purchase intent. This meticulous attention to search behaviour allows us to craft content that doesn’t just rank but also resonates with your target audience and drives conversions.
